Four stages. One continuous pipeline.
Every read flows through the same infrastructure. The research depth, quality threshold, and output format adapt. The pipeline stays constant.
01
SIGNAL SCAN
60+ live sources across social, financial, consumer, and competitive layers. Credibility-weighted. Runs continuously.
02
RESEARCH
Deep search, structured extraction, consumer reviews, financial filings, patent data. 4Cs framework: Company, Consumer, Competitor, Culture.
03
STRATEGY
Tension identification. From/to operational framing. Exemplar-grounded narratives. Anti-AI quality gate at every stage.
04
DELIVERY
PPTX, DOCX, Figma push. Momentum Index report. Multi-format export. Signal Ledger snapshot stored.
[ SIGNAL LAYER ]
Multi-platform. Every layer where brand signal exists.
SOCIAL + DISCOURSE (10)
TikTok, X/Twitter, Instagram, Reddit, Discord, LinkedIn, YouTube, Pinterest, Threads, Substack
SEARCH + WEB (7)
Google Search, Trends, Maps, Shopping, Scholar, Autocomplete, People Also Ask
CONSUMER VOICE (4)
Amazon, Trustpilot, G2, Glassdoor
AI PLATFORMS (5)
ChatGPT, Claude, Gemini, Perplexity, Grok
FINANCIAL + REGULATORY (5)
SEC EDGAR, USPTO, Finnhub, yFinance, FRED
INTERNATIONAL (6)
Douyin, Xiaohongshu, Bilibili, Kuaishou, Weibo, Lemon8
[ BEYOND SIGNALS ]
Collection is not intelligence. Interpretation is.
Most tools stop at collection: alerts, mentions, feeds. Simmon maps competitive relationships, identifies the structural forces acting on a brand, and surfaces cross-brand patterns that no single-brand scan can produce. The result: a clear picture of who competes with whom, where momentum is shifting, and what strategic gaps are opening.
COMPETITIVE EDGES
Every brand is mapped to its competitive set. Momentum is scored relative to peers, not in isolation. A brand accelerating while its competitors stall is a different signal than a brand accelerating with its category.
TENSION FIELDS
Brands carry structural tensions: premiumization pressure, platform vs. product, DTC economics. Simmon tracks which tensions are active in the signal layer and matches them to brands that carry those tensions in their profile.
DERIVED INSIGHTS
Cross-brand patterns computed deterministically from structured data. Category cluster momentum, competitive divergence, capability gaps. The same data always produces the same insight.
[ EVALUATION ENGINE ]
Four dimensions, scored deterministically.
The Momentum Index computes DRAW, SURGE, WEDGE, and HOLD from live signals. The scoring is deterministic. The visuals below are wired to the current snapshot, not mocked.
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[ CAPABILITIES ]
What Persimmon produces.
BRAND STRATEGY
Positioning, audience mapping, messaging architecture, competitive context.
COMPETITIVE INTELLIGENCE
Category landscape, competitor benchmarking, whitespace analysis, continuous monitoring.
GROWTH STRATEGY
Channel strategy, content pillars, campaign frameworks, signal-informed growth planning.
DIAGNOSTIC + AUDIT
Brand health assessment, Momentum Index deep-dive, tension identification, strategic gap analysis.
PITCH + PROPOSAL
New business proposals grounded in research. Company-specific briefs, evidence-backed recommendations.
SIGNAL REPORT
Momentum Index scoring, Signal Ledger snapshot, branded demand intelligence.
[ INFRASTRUCTURE ]
Purpose-built. Model-independent. Fully auditable.
The system does not depend on any single model, provider, or API. Simmon is the orchestration layer. Every component below is purpose-built for strategic intelligence.
SIGNAL LAYER
Web + search intelligence, social + discourse analysis, consumer voice, AI platform monitoring. Continuous ingestion across all tracked brands.
EVALUATION ENGINE
Proprietary NIRD scoring (Novelty, Impact, Reach, Durability). Momentum Index: 4 dimensions, 19 sub-metrics. Financial correlation across 24 public brands. Zero LLM calls in scoring.
STRATEGIC OUTPUT
4-axis brief critic, proof sufficiency checks, per-slide quality scoring, anti-AI copy enforcement (29 banned phrases, 10 structural rules). Quality gate at 55/100 blocks generation.
STRATEGIC RECORD
Per-brand historical momentum snapshots. Score provenance stored with every read. 13 narrative arc templates across 6 diagnostic modes. Intelligence compounds across reads instead of resetting each session.
[ LATEST SCAN ]
—
LIVE SIGNALS
—
COMPETITOR EDGES
—
DERIVED INSIGHTS
—
SCORED BRANDS
[ BY THE NUMBERS ]
ANY BRAND
READABLE ON DEMAND
MULTI-PLATFORM
SIGNAL COVERAGE
60+
SOURCE TYPES
19
MOMENTUM SUB-METRICS
ZERO
LLM CALLS IN SCORING
AUDITABLE
EVERY CLAIM TRACES TO EVIDENCE
13
DERIVED INSIGHT TYPES
1
UNIFIED SYSTEM
See what Simmon produces on a brand you are working on.
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