Four stages. One continuous pipeline.
Every engagement flows through the same infrastructure. The research depth, quality threshold, and output format adapt to the engagement type. The pipeline stays constant.
01
SIGNAL SCAN
60+ live sources. NIRD scoring. Credibility-weighted. Cross-source deduplication. Runs continuously.
02
RESEARCH
Tavily deep search, SerpAPI structured extraction, Apify for TikTok transcripts and consumer reviews. 4Cs framework: Company, Consumer, Competitor, Culture.
03
STRATEGY
Exemplar-grounded narratives. Tension identification. From/to operational framing. Anti-AI quality gate at every stage.
04
DELIVERY
PPTX, DOCX, Figma push. Momentum Index report. HTML preview. Multi-format export. Signal Ledger snapshot stored.
[ SIGNAL LAYER // PLATFORMS MONITORED ]
Simmon reads every platform where brand signal exists. Structured, unstructured, public, and emergent.
TIKTOK
Full transcript extraction via Apify, hashtag tracking, comment sentiment, creator engagement patterns
X / TWITTER
Brand culture discourse, consumer backlash monitoring, crisis response tracking, community conversation
Visual culture patterns, brand aesthetics monitoring, influencer engagement, marketing growth signals
Community group engagement, brand page conversation, consumer sentiment tracking
THREADS
Brand perception discourse, strategy conversation monitoring, emerging narrative detection
Subreddit discourse analysis, sentiment mapping, thesis/antithesis extraction across brand and culture communities
DISCORD
Community discourse monitoring, brand conversation tracking, sentiment analysis across server channels
B2B signal layer: hiring velocity, executive commentary, job posting analysis, enterprise buying signals
YOUTUBE
Video content analysis, comment intelligence, creator engagement patterns, trending topic monitoring
Visual culture patterns, trending aesthetics, color and topic signals, design direction intelligence
SUBSTACK
Long-form thought leader monitoring, emerging narrative detection, strategic discourse analysis
GOOGLE SEARCH
Organic results, autocomplete, People Also Ask, related queries, branded search acceleration
GOOGLE TRENDS
Search interest acceleration, breakout terms, regional patterns, category momentum
GOOGLE MAPS
Location signals, store ratings, review volume, foot traffic proxies
GOOGLE SHOPPING
Retail distribution, pricing signals, marketplace presence, competitive positioning
GOOGLE SCHOLAR
Academic citations, research publication patterns, industry-level evidence
AMAZON
Product reviews, rating trends, review velocity, consumer language analysis
TRUSTPILOT
Service reviews, brand reputation trends, complaint pattern analysis
G2
Enterprise software reviews, B2B satisfaction signals, competitive comparison data
SEC EDGAR
10-K filings, risk factor extraction, earnings narrative analysis, regulatory language shifts
USPTO
Patent filing velocity, trademark activity, IP moat signals, innovation pipeline indicators
CHATGPT
AI citation presence, recommendation patterns, brand visibility in AI-generated answers
CLAUDE
AI platform brand presence, citation monitoring, recommendation tracking
GEMINI
AI Overview presence, search-to-AI discovery patterns, brand recommendation analysis
PERPLEXITY
AI search citation frequency, brand recommendation tracking, competitive visibility
GROK
X platform AI integration, brand mention patterns, real-time discourse analysis via xAI
FINNHUB
News sentiment scoring, ESG ratings, insider trading signals, market-moving events
YFINANCE
Real-time stock data, earnings surprises, market cap movements, 52-week range analysis
FRED
Consumer sentiment index, macro environment classification, economic backdrop normalization
DOUYIN
Chinese TikTok equivalent. Creator trends, brand campaigns, consumer behavior signals in the world's largest short-form market
XIAOHONGSHU
China's lifestyle and consumer review platform. Brand perception, product discovery, influencer commerce signals
BILIBILI
Long-form video and community platform. Brand sentiment, creator partnerships, Gen Z cultural signals in Greater China
KUAISHOU
Short-form video and live commerce. Rural and emerging market consumer signals, brand reach beyond Tier 1 cities
China's public discourse platform. Brand crisis monitoring, trending topics, celebrity and influencer brand associations
LEMON8
ByteDance lifestyle platform. Early-stage brand aesthetics, visual culture trends, cross-market signal detection
GLASSDOOR
Employee sentiment, employer brand health, hiring culture signals, internal brand perception
[ CAPABILITIES ]
Each engagement type routes through a purpose-built pipeline with the appropriate research depth, quality threshold, and output format.
Decks are one deliverable. They are rarely the point. The output adapts to whatever form moves the work forward: a narrative, a scorecard, a set of recommendations, a brief, a competitive map, or a full proposal.
BRAND STRATEGY
Positioning, audience mapping, messaging architecture, competitive context. From research to strategic recommendation.
GROWTH STRATEGY
Channel strategy, content pillars, campaign frameworks, tactical roadmaps. Signal-informed growth planning.
BRAND ARCHITECTURE
Portfolio structure, sub-brand relationships, naming hierarchies, endorsement frameworks.
NAMING + VERBAL IDENTITY
Name generation, verbal identity systems, tagline development, tone of voice frameworks.
COMPETITIVE INTELLIGENCE
Category landscape, competitor benchmarking, whitespace analysis, opportunity mapping. Continuous monitoring.
INNOVATION STRATEGY
Trend-informed opportunity identification, category creation signals, adjacent market analysis.
DIAGNOSTIC + AUDIT
Brand health assessment, Momentum Index deep-dive, tension identification, strategic gap analysis.
PITCH + PROPOSAL
New business proposals grounded in research. Company-specific briefs, competitive framing, evidence-backed recommendations.
SIGNAL REPORT
Momentum Index scoring, Signal Ledger snapshot, branded demand intelligence, financial correlation.
[ PROPRIETARY INFRASTRUCTURE ]
Every component is purpose-built. The system does not depend on any single model, provider, or API. Simmon is the orchestration layer.
TIER 1 // SIGNAL LAYER
Continuous interpretation infrastructure.
WEB + SEARCH INTELLIGENCE
Tavily deep search, SerpAPI structured extraction across 7 Google engines (Trends, PAA, News, Jobs, Shopping, Scholar, Autocomplete)
SOCIAL + DISCOURSE
Reddit discourse analysis with thesis/antithesis extraction, TikTok full transcript analysis via Apify, YouTube comments, LinkedIn B2B signals, X/Twitter brand culture, Threads perception, Discord community monitoring
CONSUMER VOICE
Amazon review velocity via Apify, G2 enterprise reviews, Trustpilot brand sentiment, Google Maps ratings, Pinterest visual culture
AI PLATFORM MONITORING
Brand citation presence across ChatGPT, Claude, Gemini, and Perplexity. Tracking AI-driven discovery as a demand channel.
TIER 2 // EVALUATION ENGINE
Deterministic scoring. Zero LLM calls. Fully auditable.
SIGNAL EVALUATION
Proprietary statistical weighting by novelty, impact, reach, and durability. Source credibility tiering. Outlier detection. Cross-source deduplication.
MOMENTUM INDEX
4 dimensions (PULL 30%, CHARGE 25%, EDGE 25%, GRIP 20%), 26 sub-metrics. Continuous brand momentum scoring.
FINANCIAL CORRELATION
yfinance real-time stock data. SEC EDGAR 10-K risk factor scoring. Finnhub news sentiment + ESG + insider trading. FRED macro normalization. USPTO patent velocity.
BRANDED DEMAND
Search acceleration, AI citation presence, referral domain mapping, review velocity, channel mix estimation. Cross-validated through triangulation.
TIER 3 // STRATEGIC OUTPUT
Multi-gate quality chain. Every deliverable is critiqued before it ships.
BRIEF CRITIC
4-axis deterministic gate: company specificity, evidence grounding, strategic depth, differentiation. Blocks generic briefs before narrative generation.
PROOF SUFFICIENCY
Every statistical claim cross-referenced against research corpus. Unsupported claims flagged automatically. Financial claims verified against live market data.
QUALITY CHAIN
Per-slide scoring, full-deck rewrite loop, argument strength evaluation, language sharpening. Quality gate at 55/100 blocks deck generation.
COPY ENFORCEMENT
Anti-AI pattern detection across 29 banned phrases and 10 structural rules. Second person, asymmetric treatment, held tension, assertion over hedge.
TIER 4 // SIGNAL LEDGER
Accumulated intelligence. Simmon remembers. Every analysis builds on the last.
PATTERN LIBRARY
660+ strategy engagements and 11,000+ slides analyzed for structural templates, argument arcs, and tension frameworks. The system's quality bar for what a compelling strategic argument looks like.
BRAND MEMORY
Per-brand historical Momentum Index snapshots. Dimension-level deltas tracked over time. Trend detection and momentum shift identification.
EXEMPLAR LIBRARY
17 narrative arc templates. Engagement-type routing: pitch, proposal, diagnostic, growth audit, competitive scan, signal report.
COMPETITIVE INTELLIGENCE
22 agency homepages analyzed via semiotics engine. Verbal and structural cliche detection. Category positioning maps.
[ BY THE NUMBERS ]
660+
ENGAGEMENTS IN PATTERN LIBRARY
11,000+
SLIDES IN PATTERN LIBRARY
100+
BRANDS IN THE SIGNAL LEDGER
36
PLATFORMS MONITORED
200+
QUERIES PER SCAN CYCLE
60+
SOURCE TYPES
19
MOMENTUM INDEX SUB-METRICS
ZERO
LLM CALLS IN SCORING
24
PUBLIC BRANDS FINANCIALLY TRACKED
13
NARRATIVE ARC TEMPLATES
6
DIAGNOSTIC MODES
1
UNIFIED SYSTEM
See what Simmon produces on a brand you are working on.
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