Where every brand stands.
Updated continuously.
A feature launch, a stock move, a viral thread. Individually, these are not strategic. Scored and weighted across four dimensions, they reveal whether a brand is accelerating, differentiating, or converging with its competitors.
The Momentum Index is deterministic. The same inputs always produce the same score. Scores update as new signals arrive.
0
BRANDS READABLE
MULTI
PLATFORM COVERAGE
4
DIMENSIONS SCORED
REAL-TIME
SIGNAL WINDOW
FOUR DIMENSIONS
Is the brand pulling people in?
Search momentum, cultural relevance, share of conversation, trend alignment
HIGH
People are actively seeking the brand. Organic demand is growing.
LOW
Awareness exists but pull is weakening. Discovery is declining.
Is the brand accelerating?
Revenue trajectory, market share change, GitHub velocity, product release cadence
Is the brand differentiated?
Competitive positioning gap, pricing power, unique capability claims, category distance
Is the brand retaining?
Customer sentiment, review trajectory, NPS signals, employer brand strength
TOP 0 / RANKED BY COMPOSITE
Composite is a weighted average of the four dimensions: DRAW 30%, SURGE 25%, WEDGE 25%, HOLD 20%. A brand with one very high dimension and three low ones will still sit below its peak dimension. That is the math, not a bug.
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Why momentum, not alerts.
Alert-based tools tell you what changed.
“Competitor X updated their pricing page.” That is a fact. It does not tell you whether they are accelerating, whether the change is defensive, or whether it creates an opportunity for you.
Momentum tells you what is moving.
A brand with high SURGE and declining WEDGE is growing fast but losing differentiation. A brand with rising DRAW but flat HOLD is attracting attention but not retaining it. These are strategic reads, not data points.
See how your brand is moving.
Run any brand through the scanner for a live momentum read.
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